Global Wealthbuilder's
FREE REPORT # 9

"The Marketing Breakthrough of The Century..."

(C) Copyright 1994 Michael E. Enlow
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      and quote portions of the material herein,
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Welcome to the first issue of the Mike Enlow, Technology Marketing Letter! I am delighted to have the opportunity to guide you through the "techno-maze" of Electronic Marketing.

For years I used technology as my tool to excel above and beyond my competition. I discovered technology advances so rapidly that if I knew the latest advances, I had the superior edge. That my friend is where I plan to be of the greatest help to you.

Few realize the opportunities that exist today in a world that is constantly changing, where technology is almost obsolete once it's perfected. In fact, I recently heard a technical "guru" say:

"If  it works... It's obsolete...

"Hmmm. Isn't that interesting? Now. This month we'll correct some of what you've been told in the media and in other's teaching about Electronic Marketing. First, you'll have a bit of "unlearning"to do. We'll address:

What Electronic Marketing Is NOT!

Before you can utilize my strategies for successful useof technology in your marketing efforts, we'll need to purge your minds of all the bull you've read and heard from others. If someone else said "It isn't possible..." Well, I respond: All things are possible...

If someone else has told you how to market using computers,particularly the InterNet, it's probably wrong... I've spent years looking at the opportunities that are evolving with the advancement of the Super Highway and if it works--I know it... I'm doing it on a larger scale than 99% of the "teachers" who are telling their wonderful ideas... It's not quite as complicated as many make it seem.

First, what Electronic Marketing is NOT, is it's not a "get rich quick scheme." It's not a "one shot" opportunity to con your way to riches, it's not anything you may expect. Yet, I'll tell you what it is:

The Greatest Opportunity on Earth to Beat The Pants Off Your Competition--With The Least Amount of Risk!

We'll take a broad overview of where we'll be going with the letter in months to come, and we'll also share what I'll call my "Miracle of The Month" each and every month. Like that? Ok.

Let's begin.

Electronic Marketing in my mind is so broad that I'll take the space to list many of the benefits you will need to learn, if you plan to proceed. Since it is so broad, and I just happen to think "macro" (part of the traits I brought over from my detective career) I'm going to give you a list of the many benefits, and you may feel free to write me at any of my email addresses with your questions.

         With telecommunications technology should learn:

*       How to use the 5 Commercial BBS's to determine exactly which headline will work best for            your promotion and do so in as little as 3 to 5 days. You'll be able to determine the best            headline thereafter to determine which sales appeal and promotions work together to yield            volume sales.

*       How to send email allowing you to reach thousands & often as many as 500,000 people with            a message in a matter of 30 days. You'll also need to understand the *extremely important*            difference in advertising on BBS's, Commercial Online Services, and the Internet. It is as            different as night and day...!

*       You'll discover as we delve further, how to develop a product of almost any kind (many            already written) and more importantly, how to select just the right product for the online            community...

*        How to work the "subculture" of Internet people to gain acceptance and reduce the                 frustrations, negative responses, and most importantly, how to get the sale from
           "Internet users."

*       You'll learn how to build a mailing list of email addresses that are responsive to your offer, so            you can send large volumes of mail once you've developed your best winning sales process.            But even hotter than that, I'll show you how you can press one button on your computer and            make it log into all the major online services, get and send your mail--back to back--while            you're watching tv.

*       I'll share all the secrets I've learned that can cause you to get literally thousands of email             responses to postings on Newsgroups on the Internet, and the *proper* way to do so to            avoid "flame" or violating Internet etiquette.

*       How to get the most from your advertisement and a trick that will make the second mailing so            impressive that you appear to be a Fortune 500 company... (I'd be much more likely to send            my money to you!)

*       How to eliminate long distance charges even if your local access point is a long distance            call--and yes, it's perfectly legal.

*       A few disputed situations you must know in the online world regarding your copyright and            how to keep others from stealing your developed sales process... This is going to be one of            the next major moves by the cons who like to rip off your concepts and now, with the lack of            control on the net-- and the international connectivity, you MUST KNOW THIS!

*       How to make others do the work of sharing your advertisement with other online friends to            gain maximum benefit from your advertising efforts.

*       How to get maximum publicity from your postings--one of my secrets that can get your             message onto thousands of other BBS's, Commercial Online Services, and even the                 Internet... All for less than the cost of a space ad!

*       How to use a fax back system, what kind to buy, and most importantly--How to get the            customer's desire in overdrive where they gladly pay to come to you via online services,            fax-back, voice mail, etc., to get your sales letter!

*       How to get maximum press coverage with online services--how to get to the right people--the            right way to almost guarantee you free publicity. (We all know the value of free publicity in            marketing!)

*       How to create your catalog to be a fully autopilot service the customer will use to order             directly from your computer--without your hands on involvement! Want to see your printer            spitting out orders while you're sleeping?

*       Learn how I developed a "robot" order service that will ask your customers the questions you            want, take the order, record order codes, process the orders and then send via computer            modem a fully compatible database of each days activity!!! No more secretary error--no more            keying in data, no more customer fraud (you'll have digitized voice recordings of the customer            placing the order on record)

*       How to use 4 phone lines and get the benefit of 8 lines, but most importantly, learn how I run a            paperless, staffless office... So much for the payroll, taxes, liability, errors...

*       How to create a feeding frenzy of buyers with the placement of editorial fashion                         advertisements in the right onlineservices--never  mail a letter--yet enjoy an  increase            in your responses by as much as 150%!

*        How to develop international associates--where to find the best people to represent your             company in other countries and the "pitfalls" you *must* know about export import law             during the technology transition.

*        When (and where) to place your ads to get the best responses and how to minimize your             involvement by changing only a few words in your ad.

*       How to extend information services to attorneys, investigators, authors, research corps., and            others for substantial profits...

*       Where to go for technical help that will cost you almost nothing regarding any aspect of             computer technology.

*      What products are selling best online and otherwise.

*       And of course... as you may imagine--I'll be looking for any new loopholes that offer                 immediate profits to all of you! Almost every week something happens online that can           make anyone a lot of money--only if they understand the technology and where it's going... It's           almost like playing the stock market--but playing along with me--as an inner circle member.           You'll earn 100 times the cost of my letter off this alone!

*       Another little jewel that could earn many of you fortunes... Imagine buying a piece of stock at           $50 now and within 10 years being able to sell it for 500 to 1000% markup--but there's about           5 million opportunities available right now...

*      How to gain my assistance with your project, and put it on auto- pilot to earn you money, while           you develop new--winning--innovative productions!

*      How to reach Mike Enlow after I retire on August 28th... (my retirement date)

Now. If you think that's all, you're wrong... There's much more.You see, each day as I browse the on-line world, I find hundred of opportunities from every corner of the earth. If you stay tuned, you'll be the first to know of them and the first to tap into many of my creative designs.

Now, let's take a look at what we can do this month to help you maximize your electronic marketing efforts.

Well, since I am always radical... and I told you in the intro of this letter that Electronic Marketing is much more than just "BBSMarketing" or "Computer Marketing" I want to open your eyes to the benefits that exist outside that arena... There are many more but this time we'll go backwards--back away from all the techno-jumbo and broaden your understanding about Mike Enlow's way of Electronic Marketing--or Technology Marketing.

How about we throw out the computers for a moment and look at the largest online network on earth...

                       Let Your Fingers Do The Walking...
                       Telephone Network--Keys To Riches!

Suppose I share with you a way you can sell your products and services for almost free... using nothing more than your telephone. How about we keep you in your recliner this month and let you make more money than any other way? Like that idea?

So, let's go online--in a different sense.

Let's say you are trying to sell a report or book or whatever, and you have become well enough acquainted with your product that you feel comfortable selling verbally.

Ok. The first thing you should do is call someone you would consider as a prospect and sell them your manual... But first,you should prepare to...

                                        Record The Call...

You do your pitch, close the sell, then have your secretary transcribe the tape. Then highlight in the copy the A., I., D., A. portions of the text!

In case you've forgotten, the A. I. D. A. concept is the standard components of a winning advertisement. I'll refresh you:

                         * Attention (Grab the customer's attention)

                         * Interest (Get the customer's interest-usually with self serving benefits)

                         * Desire (Create the excitement of the potential customer and make them drool for                               the benefits of your product or service)

                         * Action (Make the customer take action--make the call, fill in the order form...                               etc.)

Once you've selected the prime benefits of your sales strategy, you now have everything it takes to creat what I call "condensed copy" using the *key* elements of your sales approach to get the customer to respond... You see, what we are about to do is so powerful, but must be done with powerhouse copy! That's why I've had you go through the prior steps.

Now you will want to take a stack of 3 X 5 index cards and begin writing on each card the highlighted A. I. D. A. information you got from the transcript of your sales pitch and stack them in 4stacks--A.,  I.,  D., and then A.

Next, take a few minutes to rate each card (in each stack) on a scale of 1 to 10. But, not according to what you think you may have done in creative brilliance but in a way as to prioritize what's most important...

                            What's In It For The Customer!

Now you're ready. You are about to learn how to create an advertisement message you can mail to your prime list or to a rented list, or even to leads you're generating online to cash in FAST!!!

Write your headline... (That's 80% of any good ad, so spend time working on this. Remember, we want to write from the customer's point of view: "What's in in for me?"

Create short copy that will not exceed the space allowed for a folded post card. We're going for an inexpensive-low risk marketing plan. A letter will usually outpull a post card, but not always, if it's prepared just right.

Your copy will lead the customer to call you to attend a "LiveSeminar via Conference Call" for the low cost of $39.95 or $49.95.You will want to make it a NO RISK absolutely satisfactory guarantee offer. I may end the post card with:

                             "There's No Way To Lose!"

And that's the facts! See, let me tell you about one of my secret ways of Electronic Marketing that almost every marketer in the U.S. has missed... It's called "Conference Calling." And with technology advancing as it is, it's become one of the most profitable opportunities on earth!

It's possible to get over 3000 people on the phone with you at a time! Imagine having the opportunity to get that many people to pay you to attend a call and learn IMMEDIATELY of your great product or service.

Now, since many of you are probably skeptical as hell and thinking--"Enlow, I wanted to know how to make more with my computer" let me run the numbers for you. Then you'll appreciate this.

Let's assume you are selling a training package at $695. and you're doing very well when you "personally" do the telemarketing. Now, you'll clone yourself.

With good copy, you should get a very good response rate. But for the sake of the skeptics, we'll say you only get a 2% response to your mailing.

Now. We've created a great piece of copy from your pitch that may say something like one of mine:

                                Legal Investigator Reveals Loophole That Is Earning Him Thousands A Day                                   Working Part Time From Home!

                               * Learn how you can cash in NOW during the construction of the Super                                     Highway as an Information Broker to Attorneys, Publishers, Corporations,                                     Insurance Companies and others! Tremendous opportunity to...

                                Learn the 10 Key Strategies That Can Put You In Business Within 48 Hours!                                   Call NOW! 1-601-555-5555

Now. Let's select a really strong list of entrepreneur buyers.You'll have them call your voice mailbox to hear a hot script (you'll also create from your transcribed sales scripts) which will encourage them to call your 800 number to register for your electronic seminar--with an ABSOLUTE SATISFACTION GUARANTEE for the low cost of $49.95.

Let's say you mail 5,000 post cards. Let's run the numbers here:

                         5,000 post cards/printing/addressing @.25 = $1,250.00

                         Let's say you only get a  2% response.
                         That's a total of 100 @ $49.95 which comes
                         to a total dollar amount  of...                        = $4,995.00

Now, let's look at the price of the call. You will be paying for each attendee who attends your call. If you use the service I use: BNC(Business Network Communications at 1-800-929-1700) the caller calls in on a direct dial long distance call, and your cost to host the call is only .19 cents per minute--per attendee. So, we're going to have100 people on the call at .19 cents per minute for let's say an hour.That comes to another expense of 100 x 60 minutes x .19 = $1,140.00.

Let's see. We've spent:

Mailing expense:                                                                                 $ 1,250.00
Call cost:                                                                                            $ 1,140.00
And let's include, 100--800 number
calls for order taking at $1.00 each                                                            100.00
For a total marketing cost of:                                                                $ 2,490.00                                                                                                            __________
You've received                                                                                   $ 4,995.00
With a profit at this point of:                                                                  $ 2,505.00

So, not too bad huh? But, hold tight friend, I'll show you how to clone this baby into a money making mo-joe...

Now, let's strategize. Suppose you select 4 or 5 moderators to ask you the questions that will cover all the demographics of your target audience, i.e., housewives, part-timers, and everything in between, and you don't allow the caller to speak--they can only listen... (You  wouldn't  want some   jerk speaking out of turn with negative comments.)

Let's assume you're terrible at verbal sales, and you only close 5% on your $695 package. (I often do as high as 60% telemarketing) But to keep things in perspective we'll go for the 5%... That's another 5 sales of your $695 package for another gross of $3,475.00. Hmm. So,where are we now? We've made $2,505.00 on the call registrants, we've given them a lot of good ammo (although a good salesman will make them want the "hard copies" of all they've learned) and we've pulled down the $3,4 75.00 in sales. That's a net of: $5,980.00 for the whole rollout.

Hmmm... Looking better. But now you're having to work everyday,   meet deadlines and all that, so...

Suppose you took this winning concept and do it again  and again without being a participant. Wouldn't that be nice?

Well, listen up because I'm about to show you how to set this baby on autopilot where it can make you money constantly--automatically, even while you're sleeping...

Suppose you record those calls a few times, but not in the normal way with a tape recorder--but in digitized format with your computer. Then it will be reproduced in such clarity that it is *exactly* as clear and audible as the   original... All you'll need is a fairly large hard drive, with the space to record the message, and a good recording program. More about that in a few...

Now, we'll roll-out and schedule these calls everyday--at 2:00 p.m. You'll walk into your office, turn on thecomputer, press one button, go fishing and call in later to get the order count. Won't that be nice?

Of course, you'll want to do a few live ones, until you capture your best control pitch--the one that pulls the best ratio of sales per attendee. And maybe you'll want to call in just the right moderators; someone recognized as "the authority" on the subject, who will build even greater credibility for you and your offer, thus increasing sales.

Then you put your winning sales process to work for you. How do you do this? Well, first you want to get a computer software program for digital recording and what's called a "sound card." You can find a number of these type computer programs in your local computer software store or by searching the software library in Compuserve. (search by keyword 'soundblaster')

Since you'll be using the telephone for the call you'll want to run by your local Radio Shack and pick up what's called an induction pick-up. (A suction cup microphone you stick to the headset of your phone that records both sides of the call clearly.) This will allow you to get the best recording of both sides of the call--yours and the moderators.

Next, you'll want to get the consent of all parties who are moderating (in writing) to record the call and use that recording for future sales. The better the endorsement of the moderators the better the sales---but hey, they only have to appear once!

What? Oh what about those who refund? That's right weare offering a 100% satisfaction guarantee, aren't we? Well, let's see...

Let's assume you were to get 50% refund requests. (Boyyou'd have to be one poor salesman.) That's a total of $49.95 x 50 fora total of $2,497.50 from your take of $5,980.00 leaving you a balance after all costs of: $3,482.50 for the hour you were on the phone, but how about we multiply the effectiveness of your concept by five times...

                             Suppose We Make Your Ad Multiply
                    And For Every Post Card You Mail--
                    You Get An Average of 5 Readers?
                            Do You Suppose You
                                Would Have More Registrants?

There are many ways to do this, but one comes to mind right away. Your post card should display a very unusual photo or image--something that will make the recipient share it with others?

There are many ways to do this, I'll share one I've tested. So far, everyone who sees it shares it with at least 5 others. (See the reverse side of this page--it's quite interesting.)

I'll show you many other ways to maximize your profits as we continue our exploration into the many strategies of investigative salesmanship.

                                   Welcome to the Technology Marketing Age...

                                   With kindest personal regards, I remain,

                                                                                  Sincerely yours,

                                                                                  Michael E. Enlow

ME/rm

P. S. Please don't forget to take a moment and send your questions or requests for information in future issues. You may mail them to: The Mike Enlow Letter, P. O. 429, Magnolia, MS. 39652, or fax them to 601-783-2111.

P.S.S. If you are reading this letter from an online service, you may call our Fax-Vault system for a copy of the illustration that will cause your postcard mailing to reach 5 people for every one you mail... The number is: 601-876-9740 or 6757 and you'll want to retrieve document number: 118!

P.S.#3. For a free trial subscription to The Mike Enlow Letter, call 601-783-6037, or fax your name and address to 601-783-2111, or... send email to any of the following addresses:

michael@enlow.com                                                          menlow@intec.win.net
NO1SLEUTH@DELPHI.COM                                       NO1SLETTH@AOL.COM
COMPUSERVE: 72223,3340                                          PRODIGY: EXJB09A
GENIE: XRG30923

Peace.

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