What is Network Marketing?

By Ken Leonard

* The movement of products and services from the manufacturer to the ultimate consumer through a network of independent associates.

* A huge and legitimate business offering the opportunity for financial independence with virtually no risk.

* According to The Wall Street Journal, the source by which 50% to 60% of all goods and services will be distributed in the 1990's. This is evidenced by a decline of many large, well-established retail stores.

* A multi-billion dollar industry.

You are involved in some form of Network Marketing everyday. For example, if a new restaurant opens in your town and you try it and like it, you are going to tell your friends about it. The next time your friends decide to go to dinner, they might choose the restaurant you recommended. The restaurant will increase its business because of your "word of mouth" recommendation. This is what network marketing is all about. It is simply sharing a good product or opportunity with others.

The difference is, however, when you join a Network Marketing Company YOU earn a commission each time a person buys a product you recommend. Network Marketing comes natural to most new associates because they have been practicing its principles all of their lives.

In a private organization, sales people and managers often earn commissions and bonuses based on the volume of business conducted by their unit. Similarly, Network Marketing associates earn bonuses based on the volume of their downline organization.

Network Marketing is perhaps the purest form of free enterprise. People involved in this form of business come from all walks of life. Everyone, no matter what their race or financial condition, is afforded the same opportunity to succeed.

Network Marketing is NOT:

* A FAD. The system was started in the late fifties and has grown consistently ever since. Some companies have been in business over 34 years. During this time, millions of people have reaped the benefits of being in their own business, and have improved the quality of their lives. In fact, many long-standing and traditional corporations, such as AT&T, MCI, IBM, Cellular One, Colgate Palmolive, Coca-Cola and Avon are now utilizing the Network Marketing system to achieve a broader customer base.

* A PYRAMID. These illegal schemes are based solely on the transfer of money from one individual to another without the distribution of any real products. People who compare Network Marketing with a pyramid scheme do not understand what Network Marketing is.

Network Marketing is a legitimate business which offers everyone the opportunity to succeed without enormous financial risks of other business ventures!