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By G. Kosch and S. Hunter Advertising on the Internet is one of the best bangs for your advertising buck. It’s cheap, it’s easy to do and it’s profitable! Compare the cost of a Home Page - less than a $100 for 6 months of 24 hour advertising to a potential audience of over 30 million worldwide - all this compared to the hundreds and thousands of dollars usually spent for newspaper, magazine, radio and television ads. And you are not limited to a puny 30 second commercial, a 2 inch ad or limits in circulation. On the Internet you can place full page color ads, an entire catalog, newsletter or product order form for a fraction of the cost of traditional advertising. With more and more people logging onto the Internet everyday (as many as 250,000 per week) your Home Page has an unlimited global reach. Your Home Page advertisement gets a potential exposure of over 30 million people 24 hours a day, 7 days a week. Of course not all of these people are going to see your home page but there are a myriad of ways to increase your traffic and your response. A large number of Internet users are upscale, entrepreneur and business types. Strategically placed and promoted your Home Page can target your market and generate qualified interest and quality leads. Not sure exactly what a Home Page is? In basic terms a Home Page is a page of text and graphics on the Internet’s World Wide Web. But unlike a standard page of text, a Home Page is meant to be exciting and interactive. Your Home Page doesn’t have to read like traditional "ad copy" you see in the print media. It should be thought of as a type of electronic store where you can display your product, opportunity or service internationally. Prospects who visit your Home Page Store can "browse " through your store to see what you have to offer. Through what is known as "hyperlinks" prospects can "click" with a mouse on something they are interested in viewing and are "transported" instantly to that section of your store. There they might check out your product line, your networking compensation plan, or they might go to your sign-up form where they can join your opportunity on line! By "clicking" on a picture of a cash register they can be taken to an order form. Home Pages are meant to be interactive electronic stores and they are a network marketer’s dream. Why? Because it’s an extremely cheap way to advertise, you can put online as little, or as much of your opportunity information as you want. You can use your Home Page as a tool to get leads, to sign people up, or to order products. The only limitation really, is your imagination and the creative abilities of your Home Page designer. Here’s How Your Home Page Can Bring You Profit in Your MLM 1. Your Home Page can be as brief or as lengthy as you want. You can have one page which provides an overview of your networking opportunity or you can add several additional pages which are linked off your Home Page. In this way prospects can "click" with their mouse on the section of your company or the topic they are interested in. For example on your Home Page you might list the following in a table of contents format: *company overview *our business opportunity *the compensation plan *our product line *how to get more information Each of these topics would be "hyperlinked" which means that prospects "click" on the section and then view what you have provided about that topic. They can too, return to your Home Page whenever they want. Safeguards can be put in by your Home Page designer to ensure that no one gets lost and can always return to where they started. 2. You can change your Home Page as often as you want and as much as you want. No need to worry about long delays before you can change or add crucial information like phone numbers, ID numbers or to update marketing materials. Network marketing companies are constantly updating and improving their marketing materials, now this doesn’t have to be an expensive burden to you. With a Home Page you can change this kind of information daily and the changes can be made right away! 3. A Home Page is a great way to generate quality leads for you and your downline. Since you are able to provide a great deal of information to prospects in your Home Page, prospects who respond are more qualified. Prospects visiting your site can respond to your ad by requesting more information, or even signing up into your opportunity online! Prospects who request additional information from your Home Page can be followed up by you or your downline and closed into your opportunity. 4. Place your Home Page in a high traffic area on the World Wide Web and you maximize your profit return. Placing your Home Page randomly somewhere on the Internet will get you nothing. No one will know you are there, you won’t get visits and the experience will be a disappointing one. Where’s the best place to be on the Internet? You will want to have your Home Page in a Mall. The advantage of placing your Home Page in a theme mall related to your Home Page has these advantages -high volume continuous traffic -qualified leads and target market -benefit from promotion that the Mall does (make sure they do their own promotion or don’t choose that Mall) 5. You can co-op the cost of a Home Page with your downline members. By cooping the cost of your Home Page, you and your downline can share the cost and share the leads-everybody wins! Coop advertising is not new to network marketing but it is new to the Home Page concept. You can reduce your costs and increase your traffic by cooping a Home Page and placing it within several different areas of the Internet. For example if you were to take a Home Page in a theme mall such as a Network Marketing Mall, you want to be sure to list your opportunity in several different sections to increase your visibility and therefore the traffic to your Home Page. Advertising on the Internet shares with traditional advertising the need for continuous, mass exposure. If you advertise with a sign in a vacant lot you won’t get the response you would get if you were to launch a massive national advertising strategy consisting of telephone campaigns, newspaper, radio and television. Repeat constant exposure is a general rule to follow for increasing your response rates. The Internet is a mighty big place. You need to be listed in several places, you need to be listed with computer search engines on the Internet, and you need to promote your opportunity in relevant newsgroups. All of this internal promotion must be done in combination with external promotion of your Home Page. This means including your Home Page address in all of your traditional printed marketing materials - your business cards, your letter head, flyers, package inserts etc. 6. Include your company’s order form within your Home Page web site. That’s right you can put an order form online. Visitors to your site learn about your opportunity and all the reasons they should join. With the "click" of a mouse they are "transported" electronically to your company’s Distributor Agreement Form or a Product Order Form. The prospect has only to fill in the information and then in whatever way you have provided (fax/mail, 800 #, e-mail) can join your opportunity and order product. It’s that simple! And you get the credit because your Distributor ID number is on the forms! Another idea is to investigate getting a fax on demand service. How does it work? Well you contract a service that allows you to store documents on their computer system. You are assigned a fax on demand number and a document number. You can then include this number on your Home Page (and all your marketing materials) to allow prospects access to your opportunity information 24 hours a day, 7 days a week. It saves you having to have a fax machine and saves you the expense of faxing documents out to prospects. Now when you have a prospect, you simply instruct them to call your fax on demand number, select your document number, and presto they receive the information - at their expense! No hassles, no expense, just technology at it’s finest. 7. On your Home Page be sure to give people a way to get more information or to sign up immediately. Provide an e-mail address, a fax number, conference call number, a toll free number, voice mail, mailing address, everything you’ve got in your bag of goodies. Internet surfers like their information fast and they like it now. Give them a way to access your information in the manner in which they have become accustomed - e-mail in particular is a good way to go. Look into getting an e-mail account; it costs only a few dollars a month. You can get information to people fast and you save on long distance phone and fax charges. 8. Got a writer’s vein? Want to help your downline with a newsletter or report? Why not include a newsletter or downline development report on your Home Page to help support your downline or for prospective members 24 hours a day. You can support your downline by creating your own newsletter schedule filled with ideas on how to build their business or you can add other noteworthy things like a monthly opportunity meeting schedule, training meetings and more. Self-publishing is easy on the World Wide Web and is just one more way to build your MLM organization. 1998 Copyright Incor Enterprises Inc. All Rights Reserved. To get your start on developing your own web presence, mailto:webmaster@globalwealthbuilder.com with "I need to get on the web" in the subject.
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