HOW TO NETVERTISE YOUR MLM INTERNET HOME PAGE FOR MAXIMUM PROFIT
by Dr. Jeffrey Lant

Promoting your network marketing opportunity on the World Wide Web yet? You will be. The Web is doubling in size every 5 months with millions of new people signing up worldwide. You're going to be one of them...or you'll kiss your chance of making any real money in MLM good-bye.

Problem is, how do you advertise your opportunity on the Web for maximum results?

The Gross Limitations Of Traditional Advertising

Think of traditional classified and space ads. They go something like this:

• . headline
• . an offer
• . a couple of benefits
• . call for action
• . follow-up details.

Such ads have lots and lots of problems, problems we've put up with for the last hundred years and more because there just wasn't any alternative. Traditional ads are

• . one-dimensional. What you see is all you get.
• . dull. Text doesn't move...there's nothing flashing... scrolling...jumping up and down, compelling the prospect's eye and interest.
• . limiting. Because you pay by the word or the column inch, there's a premium on taking things out, rather than completely explaining. Book after book has been written about how to get the maximum spin on each word to get the biggest response. The focus, however, is always on limiting what you say to the bare minimum.
• . short-term. People run an ad for today and it's gone tomorrow.
• . expensive to patch up. If you want to change your ad, you've got to re-do the camera-ready art and re-send to the printer. That costs.
• . slow. If you're trying to generate a response, the prospect has to write in... or call in her response. Then you've got to find time to package your answer and spend your time and money getting it out to her.
  Slow, slow, slow.

Like I said, we put up with these provoking limitations because, until now, there just weren't any good alternatives. With the advent and phenomenally fast growth of the Internet, all that changed. Now there's just no need to keep putting up with these limitations ... so long as you know how to netvertise your network marketing business.

What's Netvertising Anyway?

Netvertising is the creation of appropriate marketing and promotional vehicles on the Web that benefit from the advantages of the Web. Here are those advantages:

• . never closed.
• . unlimited space to provide client-centered message
• . easy to post that message, easy to change that message
• . full color with lots of graphical enhancements to catch the prospect's eye and keep it interested
• . no waiting for prospect to get what he wants... everything he needs immediately available
• . instantaneous prospect response, and
• . (important) bigger audience than traditional advertising sources and (if you shop around) lots less expensive than same.

Netvertising enables you to take these advantages and use them to create a client-centered Web site that directs a client-centered message to just the people you want to hear from, gives them everything they need to know about what you're doing, and gets them to sign up on-line, right now!

The Crucial Importance of "Point and Click" Technology For Netvertising Superiority

Take a look at the standard space ad. Here's one I've taken out of an opportunity tabloid:

"You Could Live 'The Royal Life'

You Could Earn A Five-Figure Income

From Four Different Sources... Without Effort. This is a 'Members Helping Members Only' Program Of Secret Plans. Never Before Offering Through This Advertising Media. If You Qualify To Join This Private Club You Could Be Living 'The Royal Life' Soon. Find Out NOW! For Details Send 2 stamps to "

When the prospect reads this ad, she's interested. She wants to know more. But she doesn't really want to send in two stamps and wait for weeks for the advertiser to get around to processing her request. She wants attention NOW! She can't say to the print ad, "Hey, I'd like to know what those four sources are NOW... I'd like to know how your Private Club works NOW... I'd like to have all the deails on 'The Royal Life' NOW," etc.

But that what she wants!

When you netvertise you can give the prospect precisely what she wants, precisely when she wants it... so long as you've thought through her situation and just what she's likely to want from you.

In this connection, you must be clear that the objective of netvertising isn't just taking the standard space ad and plunking it down on the Web, hoping for the best. The objective of netvertising isn't just to transfer an outmoded means of advertising communication to a superior environment that works in an entirely different way. The objective of netvertising is to take the advantages of the new environment and to use those advantages to snag your prospect quicker... and, in the process, use less and less of the outmoded communications vehicle.

We have now arrived at a crucial moment in man's communications development. When you're operating in a windows environment on the Internet with a mouse you don't have to in-put any complicated commands into the computer to get it to do what you want to do. All you've got to do is point the mouse at any given icon and click. The computer then takes you to precisely where you want to go and gives you the information you want. This crucial tecnological advance, available to all of us, means that the primacy of standard print advertising is gone forever because with "point and click" you get what you want NOW... without waiting.

How To Make Use Of Netvertising To Attract Just The People You Want To Attract And Give Them Just The Information They Need To Know

Everyone in network marketing constantly complains about the calibre of the people they talk to... they moan about the freebie seekers and the tire-kickers, about people who don't have the resources and won't do the work. These problems, of course, may never be entirely solved but they can be considerably minimized thanks to netvertising and its ability to help prospects self- identify and get the qualifying information they need. Here's what I mean:

When you've got a home page on the Web, what you've got is not a standard ad. What you've got is a client- centered emporium. Like all emporia, you've got big picture windows at the front of your store. This window is your front page, the first screen your prospects see. This opening screen gives you the opportunity to tell your prospects what they can expect to find in your Web site... and present the various icons that enable them to tell you just what they're interested in, give them the opportunity to get it, and move towards immediately closure. Thus

WELCOME TO THE SUCCESS STORE

Right here, right now you you can get complete information on our range of state-of-the-art nutritional products... and you'll learn precisely how we can help you make a six-figure annual income through

Whether you're looking for products to improve the health of you and your family...and/or a full-time/part- time business opportunity to make real good money, you're in the right place. This site is updated at least every 30 days so be sure to bookmark it and come back often!

Lose up to 50 pounds in the next 30 days
tone up your body and build muscle
give your kids all the nutrients they need
over 65? We can help you with your special nutritional needs
find out how to build a six-figure income with our opportunity
what we do to help you make maximum income
sign-up on-line right now and get special free gift.

What's going on here?

One of the biggest mistakes network marketers and other advertisers make is trying to dump their standard ads into the Web environment and expecting success. It just isn't going to happen. Netvertising is different from traditional advertising, and you've got to adjust accordingly.

When you create an Internet Web site, you've

. opened a store, not taken an ad. That means you want to develop a clientele, people who come back frequently to check out what you're doing. That's why we tell people how often your site is improved and suggest they "bookmark" it so their software returns them to it automatically.

In this store, your job is to think through precisely what people are looking for. They come to your store for benefits, not features. Unfortunately, most traditional ads are top-heavy with features... that is, descriptions of what you're selling, not the advantages that people derive from using what you're selling. Thus, people aren't interested in pills and potions that help them lose weight... they simply want to know how to lose up to 50 pounds in the next 30 days. They don't care if the products have carrots or wild jams; they just want to make sure their kids get all the nutrients they need. See the difference? Your job is to deduce the benefits of your products and give people an opportunity to tell you they want those.

Note: in any descriptive material you provide about your products/services, you will certainly want to include all the feature details. In marketing we say, "lead with benefits, follow with features."

By the same token, you need to promote the benefits of your business opportunity. Cut the fat, lazy language like "world-class", "hot," "exploding." Everybody uses these words, and they read like a joke. People want to know, in believable detail, just what benefit you're offering and precisely how they can get that benefit. Hype can, of course, motivate people, no about it; but when you've merely motivated by hype and not by factual details, those so motivated drop out fast. The Internet gives you the chance to cut the hype... and build a grounded, believable client-centered case.

Point And Click Allows Interested Prospects To Get The Details They Need And For You To Address Them Directly And Personally

The illusion of the Internet is immediate intimacy, of two people intimately connecting, no barriers. The connecting apparatus of the computer is forgotten because the immediacy of the message is so powerful. Thus, say that your prospect has hit the "over 65" icon. Chances are good, wouldn't you say, that the person doing this is over 65? Since this is the case, your job is to speak directly to this person and to tailor your message to his/her situation, thus

"When you're over 65 your nutritional needs change. Fortunately, we at can help. Here's how