HOW TO SELL YOUR OPPORTUNITY ON THE INTERNET!
by Dr. Jeffrey Lant

With the opening of the Worldprofit Business Opportunity Mall (our 10th),people are constantly asking me what it takes to sell an opportunity on theWeb. Well, here are some handy profit-making suggestions you can use right now.

1) Create your message from the reader's standpoint, not yours.Of course you're hoping to make money in your opportunity. If you weren't, there wouldn't be much incentive for promoting it, right? However, with all due respect, the people joining your opportunity cannot be expected to get too enthusiastic about making you rich. Thus, everything you write must be from the reader's standpoint, not yours. Which means focusing on what the prospect GETS.

2) Brainstorm credible benefits first.There are two key words here, "credible" and "benefits." Both are important. One of the unfortunate things that distinguishes most opportunity marketing is a tendency to dramatically overstate the benefits. People know this, and they're rightly leery. You be different. First, say nothing you can't prove. And make it clear that you can prove everything you say. Sure, hype may motivate some, but in short order hype proves disappointing. That's why you should be clear on what you're offering... and sensible enough not to overstate it. What you're offering, of course, is BENEFITS. All products and services are made up of   features, that is their descriptive elements. But people don't buy descriptive elements; they buy the results these elements can deliver. Those results, solid and believable, are the benefits. And it's benefits you're really selling. One of these benefits is money. People buy an opportunity because of the money they can make... the system that they get from the company offering the opportunity... and hands-on assistance they'll receive, or. how much? . how? . help? Your job is to think through the benefits... and to make them real, believable. It's better to talk about how to make a real $25,000 a year...than to pretend that the prospect can really make $100,000 a year... when nobody in the opportunity makes that kind of money. In short, get real.

3) Prioritize the benefits and lead with the strongest! In marketing, the objective is to motivate the fastest possible action. That's why you need to prioritize your benefits and lead with the best of them. Ordinarily, that's money. How much REAL money can your prospects reasonably expect to make? Once you know, your job is to sell them the money; the money, note, not the opportunity. Prospects don't want to work... they want to get the benefits that can only come with working. Very likely, your second strongest benefit is the strength of  your opportunity's product or service line. Why is now the right time for it? Why is the market growing? In short, what makes you, the marketer, so confident that people can actually make money with this opportunity and what it offers? Face it, the vast majority of people make money because they're in the right place at the right time. What you need to let your prospects know is why NOW is the right time. "Showing up," as Woodie Allen says, "is 90% of success." Always speak to why "showing up" now is the right thing to do.

4) Always speak directly to your prospects. The Internet is an intimate one-on-one medium. It's always a conversation between you, the marketer, and you, the prospect. Problem is, lots of marketers on the 'net don't seem to know this. Their stuff  is heavy, dull, boring. You want to make money? You do so one person at a time, by (figuratively) looking that person in the face, eyeball-to-eyeball, and laying out the best reasons you can think of why they should join your opportunity. No hype. No beating around the bush. No generalities. Just one prospect-centered reason after another, all in "you-centered" language. The Internet is about delivering client-centered content in straightforward, no-nonsense language. "Here's why you should join this opportunity..."

5) Make an offer. The vast majority of marketers on the Internet are failing because they treat the Web like a bulletin board, simply posting messages, hoping someone will read them... and take action. Nonsense! You want action? Motivate action -- by making an offer! Offers are designed to get prospects off  the dime, to get them to move NOW, e-mail now, call now, respond now! When marketing an opportunity lots of offers motivate action, including: special training tools, special assistance, getting prospect leads, introductory product/service price. The important thing is that you sell the offer... making it exciting, substantive, valuable. Just saying, "Special offer" won't   work. Offers must not only sizzle; they must be sold. That is, your prospects need to feel how valuable and desirable they are... and thereby motivated to take immediate action.

6) Use testimonials.People, being people, are nervous about expending their scarce resources. They need hand-holding and confidence-building. Which is precisely what testimonials do. Your testimonials should make it clear that real people got real, substantial benefits by joining your opportunity. How much money did they make? How long did it take? What did they have to do? What kinds of assistance did they get? In other words, testimonials answer the doubts of current prospects by showing them what past prospects have already accomplished. And testimonials are always signed by these real people, too!

7) Include a host of ways for your prospect to connect with you. I've now looked at a ton of opportunity sites on the Internet, and it staggers me how difficult the marketers make it for the prospects to get in touch. The objective of an Internet site should be to stimulate interest...then, once this interest has been stimulated, to make it easy for the prospect to take action to acquire the benefits. This means including. e-mail . phone . fax . and (yes) snail-mail, too, for those prospects who still prefer it. Your job is to provide all the information opportunity seekers need... as well as every means necessary for them to take immediate action to connect with you. Otherwise, you're sabotaging your own marketing!

One Last Thing: Traffic. By following these guidelines, you will produce a superior web site for your opportunity. But these are not enough. For maximum results, you must have traffic, too, and you get that by putting your opportunity web site in a mall that gets mega-traffic. Like Worldprofit/CashQuest. In CashQuest, we have the only search engine on the Internet dedicated to business, opportunities and money. And the Worldprofit Malls already get over 5 MILLION visitors a year. What do you think makes more sense? To struggle to build your traffic on all your lonesome? Or to take advantage of the traffic torrent that already exists at Worldprofit, Wealthbuilder, and CashQuest? When you're connected with a place that already has traffic, you can concentrate on closing prospects, which is just what you should be doing. When you try to build traffic yourself, you have to spend your limited resources drumming up traffic, instead of closing prospects. Now, really, where's the sense in that?

To draw traffic from over 1/2 million hits per year and to present your opportunity to an already growing marketplace,
mailto:webmaster@globalwealthbuilder.com

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Dr. Jeffrey Lant is co-proprietor of the 10 Worldprofit Malls athttp://www.worldprofit.com. You can get a new Web site in any of these malls or list an existing Web site in the Malls -- including the newBusiness Opportunity Mall -- for just $199.95 for one year, withfax-on-demand service for just pennies extra! You can also promote yourproduct/service/opportunity with an eye-catching banner ad! For completedetails, visit worldprofit.com/advertise, use 24-hour fax on demand (403)459-2829 (document #1), call (403) 459-4746 or emailwebmaster@worldprofit.com. To promote your opportunity in Jeffrey's quarterly 100,000 circulation Sales & Marketing Success Card Deck, get FOD document #3, e-mail drjlant@worldprofit.com or call (617) 547-6372. Decksmail in June, October, January & April!