| In the '80s after 25 years or so of total domination the "Stair Step
Break-Away" finally had a competitor. When introduced the Matrix plan proved to be a
new and very different approach to network compensation. Whereas successful distributors
in the Stair Step employ tactics, such as front end loading, to create massive incomes the
Matrix was designed to follow a completely diametrical philosophy. By understanding the
basic concepts of the Matrix and the UniLevel you will see why I chose to cover these two
plans together. The UniLevel is very similar to, and was obviously inspired by and evolved
out of, the Matrix form. However, although these two plans look the same, the basic
concepts are really quite different. |
| THE
MATRIX |
| In the Matrix plan distributors are limited to the number of individuals they can
sponsor front line. See Diagram 1;
In this Matrix a distributor sponsoring more than five, for example, would
"spill over" subsequent 'sponsorees' below their "front line". Some
plans use the "spill over" to force fill the gaps in the Matrix while others are
not structured in this way at all.
The idea of the Matrix is to build in a 'vested interest' or reason why
distributors must continue to work with all of the individuals they sponsor! As you can
see from studying the diagram if a sponsor isn't helping one of their five distributors
then as much as 20% of their income could be lost. A fairly strong motivation wouldn't you
say?
This plan is not only limited by width
but, when it comes to 'payouts', also has certain depth restrictions. What do you think
the first thought experienced MLMers had upon hearing this fact? "Won't that limit my
income potential?" Not realistically. Diagram 2 shows the total possible number of
distributors that could end up within the "payline" of a Matrix plan;
A 5 by 7 Matrix is 5 wide by 7 deep. The numbers represent the potential width of
the levels if each person sponsors the maximum which is five. This plan pays a 7% override
on each of 7 Levels.
As you can see there is a potential of almost 100,000 people that could end up within
the paying portion of a distributor's downline! Significant is it not? Not what I would
call limiting. |
| THE
UNILEVEL |
| Like the Matrix the UniLevel pays a percentage of sales, in the form of an override,
down a limited number of levels. That's were the similarities end. There is no width
limitation on sponsoring and that means the basic philosophy of the Matrix simply doesn't
apply. Most of the plans I've studied offer overrides on 5 or 6 levels. Because of the
UniLevel's limitless width feature successful distributors can still be paid on the
efforts of an unlimited number of downline. That means that theoretically the
UniLevel doesn't necessarily have to pay as "deep" as the Matrix plan.
Diagram 3 and the chart show the depth and overrides paid in two typical UniLevel
styles.
Each plan pays out the 48% in total but the two have adopted different strategies.
Plan A pays 8% on each of 6 levels. Plan B pays less on the first 3 levels, more on next 3
levels and small 2 & 1% overrides on an extra 2 levels (see below).
| UNILEVEL OVERRIDES |
| Level |
Plan A |
Plan B |
1
2
3
4
5
6
7
8 |
8 %
8 %
8 %
8 %
8 %
8 %
-
- |
5 %
5 %
5 %
10 %
10 %
10 %
2 %
1 % |
|
Which of these two plans do you feel has the greater income potential? If you picked
Plan B your right. With exponential growth, the lower levels potentially hold many more
distributors. Therefore Plan B has the potential of paying higher percentages on greater
numbers of downline distributors. In addition Plan B pays 2 and 1 percent overrides on two
extra levels which, although these are small percentages, could be substantial.
Other 'payout' and general philosophies exist for both the UniLevel and the Matrix. By
exploring why, we can gain a better understanding of these two different compensation
plans. |
| QUALIFICATION |
| Both plans lean toward low monthly sales quotas. When introduced in the Matrix it was
quite a departure from the traditional Stair Step Break-Away, which have comparatively
high personal and/or group purchase volume requirements. The new idea allows distributors
to "consume to qualify" and therefore theoretically spend more time recruiting
than retailing! |
|
| Both plans seem to set the personal purchase volume or sales quota at
$50 or $100 per month and there are no group volume requirements. I analyzed a UniLevel
with an unbelievably low monthly quota of $20. Although easy to achieve, the income
generated from this low volume will also be lower and may not be significant enough
motivation for distributors. |
| BONUSES |
| Included as part of the Matrix plan is the limited width of the distributor's
"front line". As previously mentioned this is designed to build in a vested
interest in downline support. In some Matrix plans bonuses are paid to those who have
established themselves at different leadership positions. Why include these significant
rewards in a Matrix? Because of width restrictions and low monthly quotas.
Matrix distributors who aren't building and continue to remain qualified by meeting the
low monthly quota force their upline to work harder to fill the matrix. A "nick
name" for this type of distributor is the "welfare MLMer" who is paid
overrides for hardly working. In order to reward those who prove to be the real achievers
the bonuses, which are the lion's share of the Matrix payout, are in the rear end.
Leaders could be taken advantage of if it wasn't for this unique aspect of the Matrix
plan. UniLevels don't have the same challenges because of unlimited front line width but
they also don't include "vested interest". |
INCOME POTENTIAL
|
| Distributors earn profits two ways. The overrides, which are paid on the efforts of
their network, create by far the greatest income potential. Retailing profits are earned
on the difference between the distributor's cost and the retail price. Selling at
distributor cost is not profitable, unlike the Stair Step, in some Matrix and most
UniLevel plans. Both plans are based on paying override percentages of sales on several
levels with a low dollar volume quota or qualification. New distributors typically
purchase as much as is required in order to qualify for any overrides that may accrue to
them during their first month. How does this affect incomes which are actually earned in
either style of plan?
|
% |
SALES |
EARN |
| Plan A |
8 |
$50 |
$4.00 |
|
8 |
$100 |
$8.00 |
|
8 |
$200 |
$16.00 |
| Plan B |
7 |
$50 |
$3.50 |
|
7 |
$100 |
$7.00 |
|
7 |
$200 |
$58.00 |
|
Plan A and B both have a $50 per month override Qualifications.
In Plan A the override is 8% and the new distributor's sponsor would earn
$4, $8, or $16 respectively for $50, $100 or $200 purchases. Very little money for the
effort, wouldn't you say? Plan B pays 7% and would pay $3.50 or $7 respectively for $50 or
$100 purchases. Any amount purchased over $100 is paid out to the purchasing distributor
and not as an override to the network! Why? Because not only is there a minimum
requirement for overrides but also a maximum! |
| RETAILING & SPONSORING |
| Minimum and maximum volumes for overrides set up special bonuses for sponsoring
and retailing. Without a maximum in a 7% override plan a new distributor who
purchased $200 in their first month would earn the sponsor only $14! With a 'maximum'
feature, as you can see from the chart, the sponsor earned $58. The 'maximum' can be
structured several different ways. With one system a distributor who retails more than
$100 earn 100% of the override payments for additional purchases in that calendar month! A
reasonable reward for the over achiever, don't you agree? And think about it, would you be
inclined to retail an additional $100 over the quota if all you would receive is $7 for
that extra effort?
In the same way purchases in excess of $100 made by a new distributor in their first
month are 100% payable to the sponsor. Does that sound like a fair reward for the
extra effort of sponsoring and training? New distributors may wish to purchase extra
inventory in order to have enough samples for all of their prospective retail and distributor
contacts. The purchase of start up inventory, in this style of plan, creates a well
deserved bonus for the sponsor. |
| SIMPLICITY |
| The Matrix is a well thought out plan that really works. The plan is very different
from the original but like the "Stair Step" it can be a little complex.
This maybe another reason for the birth of the UniLevel. Most UniLevel plans I've seen
are very straight forward and don't include back or rear end bonuses,
although they could. The reason why simplicity may be considered an advantage lies in the
ease of learning and duplicating the "presentation". There really isn't much to
it and therefore you won't hear many stories of new distributors who "misunderstood
the plan". In comparison the Binary is simple to explain to new comers but, unlike
the UniLevel, has proven to be somewhat confusing to more experienced networkers. |
| CONCLUSION |
| The UniLevel and the Matrix, with low monthly qualification and no group volume
requirements, may be considered by some to be easier for the inexperienced or the part
timer than the original Stair Step plan. |
|